Summit

SUMMIT AGENDA: 

Session recordings, Q&A and additional resources are available on the U.S. Sustainable Winegrowing web page.

Day 1: Monday April 19, 2021
11:30 am - 1:00 pm PT / 2:30 pm - 4 pm ET 

Explore U.S. Sustainable Wine Tasting and Seminar - Virtual Event
Join us for a unique opportunity to taste sustainably grown and produced wines from California, Oregon, New York and Washington and to
learn how these producers are employing sustainable practices across the U.S. This lively discussion will be moderated by Evan Goldstein
MS of Master the World. To taste along, you must purchase a wine kit in advance here. Enter code SW15OFF at checkout to save $15. 
**Wine kits are SOLD OUT but all are welcome to register and attend**

View Wine Tasting Notes

Welcome & Introductions: Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance
Moderator: Evan Goldstein, MS, President & Chief Wine Officer, Master the World

Panelists and Wines:

California

Peter Work, Winemaker/Proprietor, Ampelos Cellars | Ampelos, 2016 Sta. Rita Hills Syrah/Grenache Blend Syrache

   Jackson Family Wines, 2018 Hartford Russian River Valley Zinfandel
   Wente Vineyards, 2019 Riva Ranch Chardonnay

New York

Rich Olsen-Harbich, Winemaker, Bedell Cellars |  Bedell Cellars, 2019 Albariño

Oregon

Melissa Burr, Vice President of Winemaking, Stoller Family Estate | Stoller Family Estates, 2017 Stoller Reserve Pinot Noir

Washington

Holly Wells, Enologist, Chateau Ste. Michelle | Chateau Ste. Michelle, 2017 Canoe Ridge Estate Cabernet Sauvignon

10:00 am - 10:15 am     Summit Welcome: Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance

10:15 am - 10:45 am     Keynote Address: Trends and Observations on Sustainable Winegrowing – Ray Isle, Executive Wine Editor of Food & Wine and the Wine & Spirits Editor of Travel + Leisure

10:45 am – 10:50 am     Panel Introduction: Katlyn Straub, Special Projects Manager, Washington Winegrowers

10:50 am – 12:00 pm     How to Message Sustainability to Consumers and Trade: Workshopping “Sustainability” as a Challenger Brand

A challenger brand sets itself apart with a mission-driven mindset. Sustainability can be viewed in the same light, with bold ambitions to
do something meaningful in addition to growing and making wine. Engage with this panel of savvy industry leaders on how sustainability
can embrace the challenger brand mindset to create messaging that resonates with consumers and trade and adds value to your brand
– whether a vineyard, winery, association or sustainability program.  

Moderator:

Honore Comfort, Vice President of International Marketing, Wine Institute 

Panelists: 

Mark Barden, Partner, Eat Big Fish
Deb Hatcher, Founder, Chief Marketing & Sales Officer, A to Z Wineworks
Linzi Gay, General Manager, Clif Family Winery

Join us on a virtual tour of four sustainable vineyards and wineries in California, Oregon, New York and Washington. Viticulturists from
each region will reveal both the similarities and unique aspects of sustainable winegrowing in each region. No sunscreen or hat needed.

Moderator:

Cliff Ohmart, Board President, Protected Harvest

Panelists:

Eric Anderson, RGNY Wine (New York)
Dick Boushey, Owner and Viticulturalist, Boushey Vineyards (Washington)
Kelli Gregory, Vineyard Manager, Adelsheim Vineyard (Oregon)
Niki Wente, Viticulture Manager, Wente Vineyards (California)

10:00 – 10:05     Summit Day 3 Welcome: Sam Filler, Executive Director, New York Wine and Grape Foundation

10:05 – 10:55     Grower Perspectives on Climate Change Resiliency

Many U.S. winegrape growers and wineries have started to take bold steps to mitigate and adapt to climate change. Hear from winegrowers
that are leading the charge in climate change resiliency and learn what they are doing in response to the climate crisis.

Moderator:

Esther Mobley, Wine Critic, San Francisco Chronicle 

Panelists:

Julien Gervreau, V.P. of Sustainability, Jackson Family Wines (California)
Suzanne Hunt, Co-Owner and Director of Sustainability, Hunt Country Vineyards (New York)
Nadine Lew Basile, Ranch Manager, Soter Vineyards (Oregon)

10:55 am – 11:00 am     Panel Introduction: Bill Sweat, Founder, Winderlea Vineyard & Winery

11:00 am – 11:55 am     Diversity, Equity and Inclusion: The Social Pillars of Sustainability

New initiatives are taking hold in the wine industry. Join the discussion to explore how we can meaningfully build on these efforts to
better address diversity, equity and inclusion in wineries and vineyards across the United States.

Panelists:

Julia Coney, Wine Journalist and Founder of Black Wine Professionals
Elaine Chukan Brown, American Specialist for JancisRobinson.com, co-founder Diversity in Wine Leadership Forum

11:55 am - 12:00 pm    Summit Closing: Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance

 

View Speaker Bios

For more information contact info@sustainablewinegrowing.org. 

For highlights from the 1st U.S. Sustainable Winegrowing Summit held in 2019 read Summit West Highlights.