A response to the menacing title and erroneous graphic portraying the “Toll of Wine” in the May 2009 issue of National Geographic. The graphic depicts the carbon intensity of shipping wine from various global wine regions to key U.S. cities and bases its data on a seriously flawed, two-year-old working paper that is filled with untested assumptions, has not been peer reviewed, and does not accurately reflect the complexities of greenhouse gas emissions in the wine sector. Research on a science-based Life Cycle Analysis for wine is underway but the graphic, as well as the paper on which it is based, misleads consumers into believing that foreign imports are somehow more environmentally-friendly than California wines. Read More...






